4
YEAR PARTNERSHIP
150+
CREATIVE ASSETS
Complete
BRAND EVOLUTION
The strongest brands aren't redesigned once. They evolve.
Since 2022, I've worked alongside Kingsgate Advisory to continually refine every touchpoint - from identity and positioning through to web design, animation and day-to-day creative execution.
​
Rather than a single project, this has become an ongoing creative partnership focused on helping the business communicate with greater clarity, confidence and consistency.
THE CHALLENGE
Kingsgate had built a reputation through exceptional strategic work.
The brand however didn't reflect the quality of that expertise.
The website looked dated.
The visual identity lacked consistency.
Marketing assets had evolved independently over time.
The objective wasn't simply to design a website or update a logo.
It was to elevate every interaction.
Branding
The identity was simplified, strengthened and made considerably more premium.
THE LOGO
01
CONSTRUCTION
Built on simple geometry, balance and timeless proportion.
02
REFINEMENT
Typography and spacing refined to achieve clarity and harmony.
03
IDENTITY
A timeless mark applied with confidence and purpose.
THE PALETTE
TYPOGRAPHY
Designed to balance authority with approachability
PRIMARY TYPEFACE
Playfair Display
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
'Your trusted full-service strategy and transactions team'
USAGE
SCALE
WEIGHT
Headings
Display
H1 72px
Medium
Regular
H2 52px
H3 38px
CHARACTER
Elegant
Authoritative
Timeless
SECONDARY TYPEFACE
Mazzard M Regular
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
'Kingsgate transforms strategic questions into clear, evidence-backed decisions'.
USAGE
SCALE
WEIGHT
Body copy
Interface
P1 18px
Regular
P2 16px
Supportive text
P3 14px
CHARACTER
Modern
Confident
Highly legible
Marketing
Turning the brand into a flexible system for reports, presentations, social content and everyday communication.
Social Media
DIGITAL ASSETS
Presentation Design
POWERPOINT
Brochure
ONLINE PDF
Branded Materials
WITH OTHER MERCHANDISE
The result.
.png){kind=small}
A refined visual identity that positions Kingsgate as a trusted, high-end advisory partner.
A unified brand experience across web, presentations, reports and marketing materials.
Built for flexibility, allowing the brand to grow and adapt across new services and markets.
Reusable templates and components reduce production time and increase efficency.
A clearer structure and navigation create a smoother, more intuitive user experience.
.png){kind=small}
A distinctive brand and digital experience that sets Kingsgate apart in the competitive market.
The best work rarely comes from isolated projects.
It comes from long-term creative partnerships.
